It is not a surprise to learn that the mass media is the most powerful source of information we have, and nothing else in today? ... Contrary to the beliefs of many, the mass media did not create these settings; society creates this image. ... As before, the media once again, is not to be held responsible for creating this image; these views are products of society. ... Society, however, does not say that objects are being made out of these rock stars and sports heroes; pictures of clothed people are no less objects than pictures of naked people. ... Any other feelings towards the f...
For example, a car commercial aimed at a man usually advertise a sports car or a truck, while a car commercial aimed at woman usually advertise a minivan, and the female would be portrayed as a soccer mom. ... Later in the day, and on weekends the commercials are aimed at men while they are watching sports. ... This implies that gender codes in our overall couture aren't going anywhere and will exist as long as they keep continuously being displayed in the media....
These advertisements can put a lot of pressure on young girls at such a young age to look beautiful that it can make them feel depressed about not being able to have the sexual attractiveness they desire or that the media and society desires. ... Authors Domenech-Rodriguez, Rouner, and Slater state that "Males tend to be presented in sports and professional activity contexts, savoring freedom and adventure; traditionally, females are portrayed either in relation to males, as spouses and homemakers, or in relation to children, as parents and homemakers" (p. 1-2). ... One journal me...
It may not seem like it in looking in the media today, but there are many men coming out of this "manly" way of life. ... Many people feel as though these types of men are not what they deem "normal" so they do not ask them to do many things, such as play on sports team, join clubs or fraternities, or even talk to them. ...