Nike has used many strategies to maintain its global status, such as its cultural diversity, endorsements of sports legends, media convergence, cultural imperialism and other aspects that will be explored in this essay. ... Nike has embraced multiple media platforms to promote its product. ... Nike has also successfully incorporated Social Media into their advertising campaign. ... However Nike's use of new media does not finish with social media, Nike has also embraced Youtube for featuring its advertisements on their own account and Apps for IPhones, IPods and IPads to further connect w...

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

It was through his leadership and his vision that he was able to build one of the biggest names in sports. ... For most, the concept of a team is stripped from their vocabulary upon leaving high school or college sports. ... Entire careers are envisaged as extended sports movements. ... And as of the beginning of 1993, everyone inside Nike knew that the head coach of the company had been crowned "the most powerful man in sports"" (Katz 1994, 54). ... We had a vision at that point and time of what a winning business could look like, however, that vision would take flight and woul...

• Word Count: 7323
• Approx Pages: 29

Apparently this wasn't the last time Phil had asked Carolyn Davidson to create a design for him and Blue ribbon Sports. ... His favorite personal sports are tennis, running, and golf. ... Since then, Knight has inspired numerous innovations in the business of sports, including future-based ordering; substantial investment in long-term product research and development; national media reinforcement of performance and styling ties between product and athletes, and the creation of a customer- service program supported by a full-time technical team. Nike's Potential Growth: Knight wan...

• Word Count: 3844
• Approx Pages: 15
• Grade Level: High School

This reason forced Nike to look to different areas of the sports world. ... These resources make it easy for Nike to diversify in the sports market. Outside of the sports market it loses a lot of its power. ... This division was acquired by S3 when they acquired Diamond Multimedia, which contributed largely to their shift in strategy to becoming more of a digital media company. ... In 1995, Nike acquired Canstar Sports Inc. in which all brands produced by this company were later consolidated under the Bauer brand name. ...

• Word Count: 2770
• Approx Pages: 11