"Blue Ribbon Sports" was what they named their little new company. ... But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. ... For a time, Knight became something of a public villain in the media when the word surfaced about exploited, impoverished Asian sneaker laborers, and especially after the news stories of black teenagers' thefts and murders. ... Besides Phil Knight, media barons such as Ted Turner and Rupert Murdo...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate

Nike's turnover in the financial year 2013/ 2014 was 27.8 billion dollar and the brand is worldwide biggest sports equipment manufacturer (Statista). ... Knights created "Blue Ribbon Sports" which would be changed 1971 into "Nike". ... As Knights created his business plan for "Blue Ribbon Sports" 1962 while he did his MBA on Stanford University he thought about using cheap Japanese labor to develop a cheap and good-quality running shoe. ... Of course it was easier to create the guidelines on paper than install the changes in the factories in Asia and "pr...

• Word Count: 1709
• Approx Pages: 7
• Has Bibliography