At the point when picking the universal marketing strategy, one of the issues that ought to be considered truly is the culture difference in light of the fact that culture is an important component in impacting the customer market and shopping conduct, as agents of this experienced multinationals, the American fast food eatery groups of KFC (Kentucky Fried Chicken) and McDonald's are prevailing fast food chains both in China and different parts of the world. ...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate

Globalization imposes a major challenge, particularly when seen under the light of China's WTO membersip. ... Under this light, the WTO membership is, ultimately, an ambition to turn China into a global economic power. ...

• Word Count: 3624
• Approx Pages: 14
• Grade Level: Undergraduate