The Rationalization of Society 1. (1)Max Weber, a sociologist whose studies incorporated an amazingly broad sweep of world history, concluded that until recently the world's groups and nations had been immersed in a (2) traditional orientation to life. It is the idea that the past is the best guide for the present. ... EXAMPLE: In Granada, Spain, for example, the local government was concerned about the rundown appearance of buildings along one of its main roads. ...

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