For many years Southwest had led the airline industry in providing the lowest cost for airfare. ... Other airlines could not compete because of one major advantage Southwest had over them and that was fuel pricing. ... Other airlines fuel costs accounted for more than 40% of ticket prices while Southwest's fuel only accounted for about 15% of ticket prices. ... On the other hand, Southwest can still be called the cheapest airline when compared to the other large airlines such as Delta, American and United. ... In this market, Southwest runs the risk of other airlines matching their fa...

• Word Count: 539
• Approx Pages: 2
• Has Bibliography

JetBlue Airways is an up and coming airline, specializing in non-stop flights to and from highly traveled destinations. ... Assumption • Beta - I was unable to find this value anywhere so I took an average from comparable companies in the same industry: AirTran, Southwest, and Delta. This gave me a beta value of about 1.25, which seems slightly low to me • I assumed that the JetBlue would become much more efficient in the running of the airline which would lead to decreases in the percent of sales in the operational expenses and working capital. ... • The total revenue ...

• Word Count: 499
• Approx Pages: 2
• Grade Level: High School