A marketing plan was prepared which addressed product modification, pricing, promotional programs, distribution channels, and e-business in the chosen country. ... The company will have to identify potential domestic and international sources for funding the venture, and the team will identify two possible financial institutions within the chosen region. ... Summaries from Previous Week's Papers For this global business venture, theme code software has been chosen as a product, to be developed in India, as part of an offshore outsourcing program. ... Taxation and Double Taxation Risks In...

• Word Count: 3778
• Approx Pages: 15
• Grade Level: Undergraduate

Through secondary sources, such as: newspaper articles, internet information and textbooks, Ocean Park's marketing mix is analyzed, comparing to that off Disneyland's. ... In specific Competitive Analysis was chosen as one of the theories, because it considers two competing businesses and how they operate against each other, in order to gain the competitive advantage. ... This source then continued to describe the competition between Ocean Park and Disneyland as a continuously increasing (timeout.com.hk). ... Through applying secondary data from a range of sources to these models, Oc...

• Word Count: 4350
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate