A qualitative rather than quantitative process was chosen for this study as it can provide more in-depth details about human behaviour, emotion, and personality characteristics than a statistical study could provide (Demetrius Madrigal and Bryan McClain, 2012). ... Formation/Role The first recurring trend or theme to be identified in the coding process was formation/role with participants suggesting three primary sources for the origin of gender stereotypes in today's society. The first of these sources was culture/society with participants suggesting that despite a lessening of stereot...
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- Grade Level: Undergraduate