1. Advertising - Songs and Jingles
Music and sounds are often used in radio and television advertising to trigger moods and communicate nonverbally (Lewis, fretwell, Ryan,). ... Discussion The results of this research come from three major articles; Television advertisements and children's buying behavior, the social uses of advertising, and an empirical study of emotional response to sounds in advertising. ... Sounds may elicit emotional memories of a product predisposing consumers to recall reminiscences of using the advertised brand. ... Sounds must be familiar, interesting and attention- getters. ... Consumers have a ...
- Word Count: 1341
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate