1. Consumer behaviour
Marketers have a social responsibility to educate consumers. ... Social Class Almost every society has some form of social class structure. ... Social scientists have identified seven American social classes: upper uppers, lower uppers, upper middles, middle, working, upper lowers, and lower lowers. ... Some marketers focus on only one social class. ... Social Factors Consumer behaviour is also influenced by social factors, including the consumer groups, family, social roles, and status. ...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate