1. Business Essay - Dominoes
The initiative will see consumers invited to devise their own pizza, name it, share their creation on social channels and sell them. ... Pizza Mogul provides the vehicle for Domino's to utilise social selling as a powerful revenue and viral advertising stream. It allows passionate customers, fans and followers to share their creativity on social networks. ... Television advertising remains the main choice for most fast-food businesses, although Dominos has also joined the flood of companies seeking to establish and build an effective social media presence through Facebook, Four Square a...
- Word Count: 1311
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate