1. Sex and Gender in Advertising
The first ad I selected came out of the popular women's magazine Cosmopolitan, and it is a full-page ad for Air Optix Colors: Contact Lenses. ... The catch is that a dark, digitally-placed line exists down the center of her nose; on one side is the unappealing "before" eye-color (dark and brown and unsexy), especially in comparison to the "after" eye-color (blue and bright and vastly more attractive) found on the other side of that dark line. ... Why not your eye color?... " The ad is simple but concise: a sexy, blonde, blue-eyed Paris Hilton, perfume in hand, le...
- Word Count: 2240
- Approx Pages: 9
- Grade Level: Undergraduate