She continues by saying that the naked or half-naked female body is seen as "an object of mainstream consumption", while the male body is just beginning to be a commercial representation" object." ... It's much more common to see advertisers portray men as sex objects and desirable. ... She indicates that these companies, and others, have paved the way for the use of male bodies as "sexual objects"" on purpose. ... Male models are now being used as sex objects in advertising. ...

• Word Count: 606
• Approx Pages: 2

The depiction of men in advertising, according to my observations of several men-targeted magazines, is quite different in almost every regard; where women are seen as sex-objects and/or artificial, men are portrayed as confident, self-reliant, and successful. ...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

Speaking on the patriarchal structures of cinema and society, Mulvey, along with the other writers, states that women are objects of the male sex. ... Truman is a male character, but is placed as the object of cinematic gaze. ... Not only does Meryl represent women as being consumers, but also as objects. Meryl clearly exemplifies the notion that women are the objects of men. ... She, being vulnerable and feeble, indirectly gives Truman the sense of omnipotence and makes herself an object to the male sex. ...

• Word Count: 1574
• Approx Pages: 6

The young worker imagines how they snuggle together at night and "he [can] feel the bond between the woman and himself" (542) that exists only in his objectified version of her as a sex object not a real person. ... Lessing's message is that Tom only has positive feelings towards the woman on his own terms as he objectifies her in his estimation of her as a sex object satisfying his fantasy. ... In the story, women are objectified as one would think of weather, as an object and not a person, and the men treat the woman with equal contempt each in his own way. ... Consequently, h...

• Word Count: 1168
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

AXE's marketing campaign involves commercials that have a repetitive theme involving an attractive woman that is dirty minded or being perpetuated as promiscuous sexual objects for heterosexual men. ... Sex sells in this society. ... The commercial is implementing the role of women as housewives as well as being sex objects because they are shown cleaning the balls in which it is making reference to the male's genitals. ... The commercial is implementing the role of women as housewives as well as being sex objects because they are shown cleaning the sports balls. ...

• Word Count: 1077
• Approx Pages: 4

Jean Kilbourne throughout her essay points to the fact that the female sex is not the one in power. ... It had been common for women to be used as a sex object but this was one of the first attempts for a male to be used in this fashion. ... Looking at a human being as an object is the primary step in justifying violence toward that person. ...

• Word Count: 909
• Approx Pages: 4

In the advert there is usually a reference to the ideal consumer of the advertised object. ... Sex is a prominent symbolic element in ads, especially in magazines. ... Hoyer and MacInnis define attitude as the total evaluation that is made on an object, issue, person, issue or event. ... Modernist advertising was characterised by its stereotypical portrayal of the sexes. ... Modernism clearly defines gender differences between the sexes. ...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate

Advertisements are all around us in society and can portray simple objects as fascinating merchandise that we feel the need to buy. ... Looking at a few cologne and perfume adds for Gucci, Ralph Lauren, and Armani, I came to the realization that men and women are represented in the ads as sex symbols. ... For the longest time, only women have been seen as sex objects in society, but it wasn't until recently that men were seen in the same way. ... Bordo touches on the subject that sex sells. ... To expand on the importance of the gaze, Bordo expresses that women have learned to anticipate ...

• Word Count: 2044
• Approx Pages: 8
• Has Bibliography

The men would hoot and holler and even grab at her as if her value was that of a mere object. ... Women were still fighting for the nineteenth amendment to pass (the right to vote and not to be discriminated based on sex), they wanted to be able to practice every right which a man would practice. ... Women had become fairly accustomed to the absence of sex discrimination, and equality was setting in by the 1970's. ... Indeed, women were not equal to men half a century ago in the work place or in society; however, they were still respected and looked at as human, not simply as mere obje...

• Word Count: 1013
• Approx Pages: 4
• Has Bibliography
• Grade Level: High School

Paul Theroux, in his essay "Being a Man," tells us how disgusted he is with masculinity, or what he perceives to be masculinity. He complains that manliness is "by its very nature destructive-emotionally damaging and socially harmful." I have a hard time believing him. The concept of manliness I've ...

• Word Count: 766
• Approx Pages: 3
• Grade Level: High School

Blacks were under estimated and were treated as if they were things and objects which whites could negotiate with and take advantage over them whenever and however they wanted. ... Genre, defines the sex of a person, but determines many other things. ...

• Word Count: 565
• Approx Pages: 2
• Grade Level: High School

For example, women are often seen as objects of desire; they are valued for their attractiveness but with little else to offer. ... We are taught to behave differently than the opposite sex starting during the time we are children. ...

• Word Count: 621
• Approx Pages: 2
• Grade Level: High School

The media itself is a powerful and pervasive mode of communication and in today's society it not only shapes people's perception of gender but also reinforces the gender sex roles of society. ... One must firmly agree that women are not only under represented in the media but the media reinforces prejudiced sex roles. ... Since majority of the media representations of women are sex based, men will continue to view women as sex objects that they have an obligation to posses and conquer. ... The media reinforces the warped ideas that women provoke rape by their appearance and behavior ...

• Word Count: 1911
• Approx Pages: 8
• Grade Level: Undergraduate

By rejecting objects they are trying to connect even further to their male primal selves; to the man that existed before society put constraints on them. ... He uses her just for sex and completely dominates her; he does not treat her as a person only and object. ... Instead he ends up having to live with the sounds of them constantly having sex to remind him how weak and powerless he still is. ... He sees the door to Tyler's room slightly ajar and tries to peak in on Marla and Tyler having sex. ...

• Word Count: 2448
• Approx Pages: 10
• Grade Level: High School

Some of these commercials target certain types of people, most dominantly sex. ... Men's women commercials are commercials where women are used as an object of desire. ... As Craig's analysis of a men's women commercial pointed out, she is used as an object of desire. ...

• Word Count: 1085
• Approx Pages: 4
• Has Bibliography
• Grade Level: High School

It is a way of thinking about culture as set of significant symbols "words, gestures, drawings, natural objects "that carries meaning(Robbins et al. 2014:25). ... With some example that presumably from his informants, like a marriageable man that is still shy with the opposite sex as a caged fighting cock. ...

• Word Count: 787
• Approx Pages: 3
• Has Bibliography
• Grade Level: High School

This is true in many cases with women who accept the male notion that bodies are sex objects. ... Yo was from another country and was taught that sex was sacred and she should not give into men whom are after it. ... Children do not realize that these stereotypical images are in their mind, but know when it is right for someone of their sex to do something. ...

• Word Count: 1822
• Approx Pages: 7
• Grade Level: High School

Children internalize parental messages regarding gender at an early age, with awareness of adult sex role differences being found in two-year-old children. One study found that children at two and a half years of age use gender stereotypes in negotiating their world and are likely to generalize gender stereotypes to a variety of activities, objects, and occupations (Witt 1997). ... Interestingly, not one single-sex commercial featuring girls shows any act of aggression (Bowker 1998). ...

• Word Count: 1580
• Approx Pages: 6

I strongly agree with her thoughts and ideas distinguishing sex-role identifications. ... Women are socially constructed to believe that they have to be beautiful to be successful and that women stand as sex objects. ...

• Word Count: 1554
• Approx Pages: 6
• Grade Level: High School

The forefather (scratch that, make it "foremother- even though this feminine term is not found in Webster's New World Dictionary) of the Women's Rights Movement, Elizabeth Cady Stanton, pointed out, "The history of mankind is a history of repeated injuries and usurpations on the part of man toward woman, having in direct object the establishment of an absolute tyranny over her- (Eisenberg 2). ... As Allende's Eva Luna summed it up, "Sex without love makes me melancholy- (Allende 248). ... As Anna Quindlen comments, "Boys could have it [sex]; girls couldn't. ...

• Word Count: 1987
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School

Children internalise parental messages regarding gender at an early age, with awareness of adult sex role differences being found in two-year-old children. One study found that children at two and a half years of age use gender stereotypes in negotiating their world and are likely to generalise gender stereotypes to a variety of activities, objects, and occupations (Witt 1997). ... Interestingly, not one single-sex commercial featuring girls shows any act of aggression (Bowker 1998). ...

• Word Count: 2340
• Approx Pages: 9
• Has Bibliography

Individuality Vs. Society Individuality is not that easy to be accomplished since the guidelines for our behavior and the way we as human beings are supposed to act are already stated by society. The differences between men and women (in terms of social characteristics) are the product of soci...

• Word Count: 1674
• Approx Pages: 7
• Grade Level: High School

People think the phrase "sex sells" says its all, but does it? ... Advertising involves all sorts of interconnected relationships, the relationships between objects and people, how we use certain symbols to show that relationship, the symbolism and the power it has, and most important communications and satisfactions (Monk-Turner, 2007). ...

• Word Count: 2353
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate