1. Utility
What we should do is follow whatever set of rules that will produce the best consequences. ... Utilitarianism can serve not only as a moral standard, but also as a sanction, incentive, or motivating reason for an action. ... To discourage wrong acts, sanctions will be attached to coercive rules which serve to direct conduct. ... So the internal sanctions will, to some extent at least, be attached to the same set of rules as the external sanctions of social disapproval. ...
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