1. Purpose and Value of Integrated Marketing
Sales people cannot effectively serve customers if there is poor communication between the sales associates and the management department; since the main function of sales associates is to present and sell the consumer the product that best serves their needs. The management's requirement is that all the retail specialists should meet their set targets. ... How the sales functions of Apple are affected by non-sales business activities: The role of the sales function at the Apple Company is to sell to its target market an appropriate product, increase their revenue and also meet the set ...
- Word Count: 809
- Approx Pages: 3
- Has Bibliography
- Grade Level: Undergraduate