1. competitive advantage
These firms serve similar markets and they see themselves as members of the same industry and strategic group. ... Each of these companies has created a structure, a certain style, a set of routines which operates to get the best out of employees.These routines have continued to produce exceptional results and add value. Kay (1995) points out, "Architecture depends on the ability of the firm to build and sustain long term relationships...it is easier to sustain architecture than to set out to create it." ... The first major step for the managers is to recognize the nature of the firm's...
- Word Count: 2238
- Approx Pages: 9
- Grade Level: Undergraduate