The customer is motivated to seek a solution, which satisfies the need or deprivation, be it physical or psychological, and restores a sense of self harmony. ... As with all service providers the first point of contact with a firm must demonstrate confidence and competency, as this will influence the customer's perception of the service delivery. ... The time taken to complete a legal process can also influence a customer's perception of a firm. ... Situational factors also influence a customer's perception of risk. ...

• Word Count: 2171
• Approx Pages: 9
• Grade Level: Undergraduate

Wonjun Chung explains how the brand related outcomes can be associated with the psychological associations with the brand that the consumer's perception makes, which increase the likelihood of an individual enjoying the product (392). ... Wonjun Chung, in "Advertisings Financial Information Provisions," explains how financial advertising can increase the likelihood of an individual to choose an appropriate retirement management which can affect their knowledge and perceptions during the stage of prepurchase which leads to less financial savings. ...

• Word Count: 1991
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

"Symbols are powerful mechanisms of meaning transfer when readers/consumers expend the mental effort to interpret the meaning of the symbol they become actively involved, and in some sense, accept the associations evoked by the symbol" The people's bodies figured in adverts must project gender images that suit the positioned brand image. ... The feeling generated by sense appealing communication in ads, is the proof that there is an " emotional bonding" between brand and potential brand user. ... It comprises of the person's motivation, the ability to process the ad message correc...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate

Brand identity has been defined as a word or a logo, related to a product, that at the beginning has no sense and then, year after year, it acquires a meaning determined by the products and the communications of the past. Firms can't manage directly the sense behind their brands but they have to manage it through brand identity as perceived by the market. ... In this sense a story represents a powerful tool for differentiating an organization and prevents imitation from competitors. ...

• Word Count: 2019
• Approx Pages: 8
• Grade Level: Undergraduate

The intangible value of status that comes with owning a luxury vehicle, such as the BMW 6 series, provides the consumer with a sense of prestige that addresses the need for power. ... "Research into purchasing patterns indicates that it is not the objective features themselves, but rather the subjective perception of these that determines consumer choice" [ CITATION Anu08 l 2057 ]. ...

• Word Count: 1483
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate