Their Products: • Purchases and roasts whole bean coffees • Sells fresh, rich-brewed coffees • Italian-style espresso beverages • A variety of pastries and confections • Cold-blended beverages • Coffee-related accessories and equipment • A selection of premium teas • Lines of compact discs • Bottled Frappuccino • Starbucks Double Shot coffee drinks • Lines of ice creams • The Starbucks card Their Partners: • SYSCO, North America's largest foodservice marketer and distributor • Ascenti...

• Word Count: 1769
• Approx Pages: 7
• Has Bibliography
• Grade Level: High School

Abstract Starbucks originated as a single store in Seattle Washington in 1971. After Howard Schultz joined Starbucks in 1982, he developed his vision and made Starbucks the global company that it is today. Today Starbucks retails, roasts and markets specialty coffee. With 20,891 coffee houses in 62...

• Word Count: 4526
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

Company Background & Brand Description Starbucks began in 1971 when three teachers "Jerry Baldwin, Zev Siegel, and Gordon Bowker "opened a store called Starbucks Coffee, Tea, and Spice in a tourist area, called Pikes Place Market, in Seattle. These three partners shared an intensive attraction fo...

• Word Count: 4878
• Approx Pages: 20

EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty sales operations, and selectively pursue other opportunities to leverage and grow the Starbucks brand through the introduction of new ...

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School