1. Expanding Roots Into Albania
The traditional clothing that Roots has to offer may require alterations as well as a new line of clothing to prosper; otherwise challenging the current fashion sense is the only other option. ... Recommendations for Roots Canada According to Likmeta (2012), "'Consumers continue to be oriented toward savings by postponing important economic decisions." ... Therefore, expanding into Albania is a risk because sales will be tough to achieve and Roots' merchandise prices are relatively high compared to the already established clothing retailers in Albania. ... It is recommended Roots...
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