1. Marketing
In the case of the required legal service being the preparation of a will the research effort involved will be minimal as the perceived risk to the customer is low. ... All individuals have an inherent threshold of risk. This will vary from person to person and the risk involved. ... Situational factors also influence a customer's perception of risk. ... Advertising and promotion may provide solutions without any search activity involved. ...
- Word Count: 2171
- Approx Pages: 9
- Grade Level: Undergraduate