1. Nike
Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand ...
CGC's Big Bertha (BB) Metal Woods, introduced in 1991, have been its only real standout contribution to the industry. ... • Additionally, are they missing out on other potential sporting goods markets, such as the tennis, baseball and general exercise and apparel industries? ...