Forth, I will continue specifying the strategies using advertising campaigns for different activities: basketball, soccer, and tennis. ... This is the case of Nakata who is a real hero in the country. ...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

This new message was evident in the Janus Joplin advertisement, in the sponsoring of the Elton John concert in New York, and the sponsoring of professional tennis. ... The campaign gave potential buyers a chance to test drive the C-Class product line on courses that simulated real life driving conditions and gain information from current Mercedes Benz owners in attendance. ...

• Word Count: 743
• Approx Pages: 3
• Grade Level: Undergraduate

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand ...

• Word Count: 9844
• Approx Pages: 39

CGC's Big Bertha (BB) Metal Woods, introduced in 1991, have been its only real standout contribution to the industry. ... • Additionally, are they missing out on other potential sporting goods markets, such as the tennis, baseball and general exercise and apparel industries? ...

• Word Count: 2808
• Approx Pages: 11