Forth, I will continue specifying the strategies using advertising campaigns for different activities: basketball, soccer, and tennis. ... This is the case of Nakata who is a real hero in the country. ...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand ...

• Word Count: 9844
• Approx Pages: 39