Next step is the chameleon effect; when a consumer mimics other people (Zimbardo et al.2009) and on the third level the person uses past experiences to make more rational decisions. ... The reasons can be rational for example price, sustainability and efficiency or emotional. ... (Zimbardo et al.2009) Self-Transcendence: Needs to further some cause beyond the self Self-Actualization: Needs to fulfill potential, have meaningful goals Esteem: Needs for confidence, sense of worth and competence, self-esteem and respect of others Attachment and Affiliation: Needs to belong, to affiliate, to love...

• Word Count: 3407
• Approx Pages: 14
• Has Bibliography

Contents 1. Introduction. 2. Personality 3. Various Research Methodologies Used 4. Personality Theories 5. Comparison of Theories 6. Conclusion 7. References and Bibliography. Introduction In today's world of globalized competition every organisation wants to succeed and in order...

• Word Count: 3190
• Approx Pages: 13
• Has Bibliography

Personality research has long been a fringe player in the study of consumer behavior. Little research is directly devoted to personality issues, and if consumer personality is investigated at all, it tends to be from the narrow perspective of developing yet another individual difference measure in an already crowded field of personality scales or considering the moderating effects of a given trait on some relationship of interest. Understanding the individual person in his or her role as a consumer should be a key issue in the study of consumer behavior, but in order to realize this vis...

• Word Count: 3484
• Approx Pages: 14
• Has Bibliography
• Grade Level: High School