Chandra's et al. (2002) research suggests that cross-market consumer variations may necessitate unique decisions about adaptations in an advertisement's theme, slogan, idiomatic expressions, symbols and colours. ... Kelley and Turley (1997) state that advertising appeals are commonly categorize into two broad types, rational and emotional appeal. ...

• Word Count: 759
• Approx Pages: 3
• Grade Level: Undergraduate

Since people in that day firmly believed man as a rational animal who can and should control his baser passions, Caliban, the epitome of the darkest side of human nature, naturally earned no sympathy or appreciation. ...

• Word Count: 2369
• Approx Pages: 9
• Grade Level: Undergraduate

Culture CULTURE What is culture? Culture includes language, ideas, beliefs, customs, codes, institutions, tools, techniques, and works of art, rituals, and ceremonies, among other elements. The existence and use of culture depends upon ability possessed by humans alone. This ability has been...

• Word Count: 4734
• Approx Pages: 19
• Has Bibliography
• Grade Level: Undergraduate