Consistency of Message Strategy The 2010 Census integrated communications campaign was comprised of advertisements on paid media, public relations practices, partnerships with non-profit and private organizations, and online communication tactics to increase the total number of participation in the 2010 Census and improve the quality of the overall census by increasing the accuracy of patricipants' responses and reducing differential undercount. ... Moreover, the 2010 Census constantly announced the individual and public benefits from participating in the U.S. ... An online campaign woul...

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• Grade Level: Undergraduate