In order to reach its goal, CUTCO must expand various sales channels to reach the largest possible portion of its target market, as well as invest in public relations and targeted advertising to promote its products. ... • Vector Marketing – Markets products through sales representatives. ... Direct Marketing Method • CUTCO's business model is, and has always been, to market its cutlery through direct marketing. ... • CUTCO has refrained from offering full online purchasing access to the general public, with concern that it might alter the sales environment for its ...

• Word Count: 3619
• Approx Pages: 14

Walmart is the largest grocery retailer in the World, the world's second largest public corporation, according to the Fortune Global 500 list in 2013, and the biggest private employer in the world with over two million employees. ... Marketing Plan Walmart's mission statement: "Saving people money so they can live better....

• Word Count: 5563
• Approx Pages: 22