According to a survey conducted by Fortune Magazine, Richard Markham, head of worldwide marketing of Merck (the pharmaceutical company) says that "we look at recruiting with the same kind of intensity as we do discovering new modules in the lab. ... Some are selected to be trained for 18 months at firm's Boston headquarters in areas such as marketing and finance. ... Some common types of leave entitlements available to employees in Australia are; - annual and public holidays, sick leave, parental leave, jury service leave, leave for defense and force service. ... Employment relation is al...

• Word Count: 2492
• Approx Pages: 10
• Has Bibliography

To present an organization introducing the concept of Internal Marketing we chose the SNCF, the European leading company of the railway sector. ... The social conflict' has virtually upstaged collective bargaining, and has had negative effects both on service quality and on human relations in the company. ... Improved labour-management relations are a prerequisite for achieving the company's business strategies. ... Consequently, the Internal Marketing Department is striving to implement these new principles in its everyday dialogue with labour. ... The discussions allowed staf...

• Word Count: 2130
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

The Nike stores provide the public with top quality apparel and equipment at "value for money- prices. The store in Glyfada opened in 1998 and employees the following staff: management, cashier, accountant, and sales staff, marketing staff and cleaning staff. ... Human Resource efforts to improve productivity through changes in employee relations rely on "brains and wit- not capital. ...

• Word Count: 2109
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

For many years among the issues critical for survival of any business were considered its financial health, company competitiveness and positioning, product and market development, minimizing costs and improving customer relations. ... If HRM strategy is defined and documented this is likely to stem from deliberate analysis and a desire to make such policies and programs integral to the realization of goals defined by other strategies - financial, production, customer and marketing. ... Another important consideration is recognizing strategic challenges the department might face, which consis...

• Word Count: 1492
• Approx Pages: 6
• Grade Level: Graduate

In 1963 Coke challenged to market newcomer Diet Rite with its own sugarless Cola (Ramsey, 1987).Unfortunately, in the seventies Coca-Cola executives paid less and less attention to the marketing and sale of central product. ...

• Word Count: 7245
• Approx Pages: 29
• Has Bibliography
• Grade Level: High School