It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ... Traditional direct mail and telephone market...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ... Traditional direct mail and telephone market...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ... Traditional direct mail and telephone market...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ... Traditional direct mail and telephone market...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ... Traditional direct mail and telephone market...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ... Traditional direct mail and telephone market...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ... Traditional direct mail and telephone market...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate