1. Building and Managing Business Communications
Marketing communication is the science and art of communicating information that the company wants to divulge to the public. ... Marketing communication is more than just a new idea. ... Scope and Areas of Work Marketing communication functions within a marketing framework. ... These options include advertising, sales promotion, public relations, direct marketing and personal selling. ... The demand generated by advertising, public relations, and sales promotion "pulls " the good or service through the channels of distribution. ...
- Word Count: 2453
- Approx Pages: 10
- Has Bibliography
- Grade Level: Graduate