1. Business Plan - Pandofandlejoie Breweries, Inc.
Chief Marketing Officer (CMO) – John Doe: 18 years of experience as Marketing and Business Educator. ... We intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of Tsingtao Brewery dominance on the market. ... We intend to vigorously undertake new channel and distribution development in addition to deploying aggressive marketing strategies. ... The marketing mix of the products has been carefully and strategically put together to position products in the market. ... Target Market Segmentation Strategy Our marketing strategy will be ba...
- Word Count: 6484
- Approx Pages: 26
- Has Bibliography
- Grade Level: Undergraduate