Abstract The goal of this paper is to better understand how advertisers utilize songs and jingles to prompt parents to purchase the child-centric items they're marketing. elements of advertisements such as influence of endorser, good music and slogans play a crucial role in attracting young children towards it. ... Advertisement is one of the effective tools of integrated marketing communication to emotionally motivate consumers to buy the products (Priya, Baisya, & Sharma, 2010). ... This process started off with figuring out the problem statement for the paper which had to be related to...

• Word Count: 1341
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

This is the area in which advertising departs from public relations. Public relations seek to place information in publications without having to pay for them with hopes that they will be run. ... First of all, you should have a well planned and properly executed marketing program. ...

• Word Count: 1346
• Approx Pages: 5
• Has Bibliography

ANTICIPATED VIEWERSHIP Beauty Fax anticipates very high ratings for its Beauty and Personal Image Competition, due not only to extensive publicity, but also three characteristics of the Chinese viewing public: -- Female-targeted fashion and beauty shows have empirically earned top ratings in the Shanghai market. -- Chinese, especially Shanghainese, exhibit strong local affiliations, which are manifested in high ratings for televised local events. -- Televised competitions involving "real people" rather than professionals (impersonation and karaoke competitions, for example) gain consi...

• Word Count: 2311
• Approx Pages: 9