1. Consumer Behavior - Students and Restaurant Selections
The study involves detailed discussion and hypotheses testing of factors influencing consumer decision, substantiated by qualitative and quantitative data. ... Methodology Industry Analysis •Analysis of restaurant industry in India •Selection of restaurant segment based on increasing trend Preliminary Analysis •Literature Review •IDI's/FGD's to capture all possible parameters •Site Visits to cover restaurant owners view Questionnaire Formation •Narrowed down to top10 restaurants preferred by students at IIML in fin-dine segment/ Formed Hypotheses &b...
- Word Count: 1892
- Approx Pages: 8
- Grade Level: High School