1. International Business and Multinational Enterprise
These companies, known as "Multinational Enterprise" which implicates the organization that do business in multiple countries rather than only in domestic economy. ... In order to penetrate the market in China, IKEA made a great effort to learn Chinese culture and Chinese consumer's preference. ... The company changed its products slightly on account of the knowledge that Chinese apartment were not very big and people required functional, modular solutions (Chu et al, 2013) What is more, in order to lower the barrier of high prices for Chinese people to buy IKEA products, and s...
- Word Count: 1564
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate