A global company should consider the Political, Economical, Social and Technological (PEST) environment of each and every market before making a global marketing strategy. ... Political Political instability and civil unrest of a country can affect businesses to a large extent. ... Economical As the world is globalised this means that 'geographical distance is of declining relevance, and that territorial boundaries are becoming less significant' (Heywood, 1997, p. 140), businesses are affected by economic trends, business cycles and fiscal decisions of governments which take place i...

• Word Count: 2348
• Approx Pages: 9
• Has Bibliography

1) Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Name and briefly describe each of these four philosophies. The four philosophies are production, sales, market, and social market orientations. These four competing philosophie...

• Word Count: 2146
• Approx Pages: 9
• Grade Level: Undergraduate