Such factors as political, cultural, and business ethics should be analyzed companies when formulating a global marketing strategy. ... Political The critical concern Political environment has a very important impact on every business operation no matter what its size, its area of operation. Whether the company is domestic, national, international, large or small political factors of the country it is located in will have an impact on it. ... International law recognizes the right of nations to grant or withhold permission to do business within its political boundaries and control its citiz...

• Word Count: 861
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate