1. Persuasion Theories And The Domino Model
This essay aims to define and explain a selection of persuasion theories in relation to the domino model. ... The domino model is one way of looking at how a message can motivate people to take on different behaviour. It is a four-part sequence based on the concept of a line of dominos- Push one, and the remaining fall in order. ... The domino model can be taken apart so we can look more closely at the theories of persuasion relevant to each of the four levels. ... We can now look at the theories applying to each step of the domino model. ...
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