1. Menu Pricing And Strategy
Today, in corporate restaurants, the personality of a manager, or Maitre d", or chef is not the primary vehicle for establishing and maintaining the personality and image of the restaurant concept. ... When you use well-tested marketing techniques to develop and finalize your menu you have laid the groundwork for success in the restaurant industry. ... The menu should communicate the personality of the restaurant. ... It must communicate to the customer the personality of the restaurant, and through the psychology of menu design help the owners achieve their cost and rev...
- Word Count: 2193
- Approx Pages: 9
- Grade Level: High School