1. Byrne's Reinforcement Theory
The areas of behavior that people look for similarities are behavior, attitudes, beliefs, values, abilities, and the individual's personality that is similar to our own. ... Byrne tested these ideas using three different lines of thinking. ... To test the findings a rating scale was used as the measure of interpersonal attraction and evaluation with each variable represented in the seven-point scale (Byrne, Nelson, 1965). ... This has been tested many times in the past but has failed due to the manipulation of the topic. ...
- Word Count: 3520
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate