1. Consumer Behaviour and the Decision Making Process
Factors and Characteristics Affecting Consumer Behavior Personal Factors Personal factors are the demographic factors of the buyer: age, profession, economic circumstances and life-cycle stage. ... (Ipid) All of the personal factors together with the psychological and social factors impact the buyer's lifestyle. ... (Kotler et al.2005) Perception is the active fact searching of a person which is influenced by earlier information and beliefs. ... When perceiving a person selects, organizes and interprets information to form a meaningful understanding of something. ... According to the inf...
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