1. Consumer behaviour
The U.S. consumer market includes over 280 million persons who consumer more than $2.5 trillion of goods and services, almost $10,000 worth for every man, woman, and child. Each year this market grows by several million persons and by more than $100 billion, making it one of the most attractive consumer markets in the world. ... Culture Culture is the most basic determinant of a person's wants and behaviour. It comprises the basic values, perceptions, wants, and behaviour that a person learns continuously in a society. ... Those to which the person belongs that have a direct influ...
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- Approx Pages: 11
- Grade Level: Undergraduate