1. Dissertation on K-Pop Music
Chapter 1: Introduction While PSY's viral sensation Gangnam Style may have opened the floodgates of K-pop to mainstream consciousness worldwide, it is not indicative of the phenomenon itself by any means. Yes, it possesses the synthesizer and bassline driven electro-pop sound that K-pop is known for. It also possesses a "point dance," an extremely recognisable piece of choreography that becomes attached to a K-pop song by the consuming public, in the form of the "horse riding dance." Despite these ingredients, this dissertation would argue that PSY does not represent ...
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