Larkin comments on what he sees, contrasting the natural world with modern, commercialised society. ... The life that Larkin must experience is the 'cheap suits' of modern society. ... The poem is set out in two stanzas; the first describing the modern, utopian society portrayed by the billboard adverts and the second conveying the reality of modern life. ... This suggests that modern advertising dominates urban areas and is impossible to escape from. ... The 'smokers' have bought cigarettes all their lives hoping that the perfect woman will appear. ...

• Word Count: 2501
• Approx Pages: 10

The website may offer more information about the product, but more importantly it gives the product a contemporary feel; this is a modern, forward thinking company which is comfortable with technology. ... Jennifer Lopez's perfect body is surely the dream of most women, and the advert intends to make them think that by using this perfume, they will be able to feel as perfect as Jennifer Lopez is. ...

• Word Count: 2587
• Approx Pages: 10
• Grade Level: High School

Richard Koch defines a brand in modern day society as: - "A visual design and/or name that is given to a product or service by an organization in order to differentiate it from competing products and which assures consumers that the product will be of high and consistent quality" The brand image of a product has to be able to build a "relationship" with its consumers to assure product consumption, the stronger the message of quality and satisfaction guaranteed the more likely the brand will be chosen when making a choice between two similar products. ... Ad busters wanted to highlight th...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate