I think part of what's cool about the SSIR RAP is that it's working towards removing the fear of starting something new. ... Chapter 4 is all about making use of what you have, and is called "Be Resourceful Without Resources". ... While giving away part of your profits when you have little to start with sounds counterintuitive, you're working towards a good cause which will make people want to help you, which is great if you're starting from scratch. ... Chapter 6, called "Keep It Simple", is about how the best business plan is often times the simplest. ...

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