1. The objectives and measures of the balance scorecard
Therefore, while they still require the financial measures, associated with the traditional approach, in order to assess the overall health of the organisation, they also require measures that will allow them to concentrate more directly on their strategic performance and long term vision. ... Only through the ability to launch new products, create better overall value to its customer base and improve operational efficiency continually can a company penetrate new markets an increase revenue and markets. ... Although each measure within the balance scorecard is important to the overall strategy...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate