1. Amercan Fast Food in Chinese Markting
Preface Marriage and families founded through marriage constitute the basic cells of the society. It involves a multi-layer relationship between neighbors and other elements in the community, and it is so regarded by the Chinese as the top issue of the morality of human kind. Wedding ceremony is the ritual conducted when the couple decides to establish a marital relationship and through which they can win over the approval, recognition and protection of the community. The procedure of the wedding ceremony actually reflects the various social and cultural notions. The wedding customs in anci...