1. Personality
Still used by some marketers today, it is employed to identify the symbols and fantasies that unconsciously propel people to buy. ... TATs are ambiguous drawings about which about which people are asked to write stories. Freud's therapeutic tool was to have people lie and let them relax then they were brought together then they were brought together with other people for group therapy. ... Focus groups are long session interviews in which a number of people are encouraged to talk. ... Trait Theory The other theory is trait theory and according to this theory the people are classified...
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