Cultural Impact on International Branding in Advertising----A case of success of LGE in China I. Research Problem: Is it possible to persuade consumers in different markets with the same advertising message? This question is one of the most fundamental decisions when planning an advertising c...
How a US Executive can Make a Good First Impression on an American Executive upon their First Business Meeting Introduction Japan, a country within the continent of Asia, is a chain of islands located east of Korea with a population exceeding 125 million. Japan does business in a wide range of industries and the Japanese are open to receiving imported products. The Japanese dominate the industry of electrical and electronic equipment and they are also top leaders in the production of vehicles, machinery, and chemicals. The Japanese are also main leaders in the fishing industry. Why is J...
