Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable respons...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable respons...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable respons...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable respons...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable respons...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable respons...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable respons...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate