The ultimate goal in the Indian context is to have people say, "I know the branded alternative costs three times as much, but nothing else will do. ... Branding of Commodity Products The Oxford Dictionary defines commodity as an article of trade'. ... Producers of commodity products often overlook the opportunity to increase their gross margins, create consumer demand for their specific items(s), and build valuable Brand Equity by employing the branding practices made successful by consumer packaged goods enterprises. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School

Today, car racing is still a sport that offers entertainment to people all around the world in many forms and ways such as circuit racing, rallying, off road racing and drag racing. ... High brand loyalty leads to lower marketing costs because the companies do not need to spend money on convincing these customers to purchase their product, they can focus on retention which is a lot cheaper. ... His findings indicate that brand loyalty could create marketing advantages, in this respect, reduced marketing costs, an increase of new customers and greater trade leverage. ... The results for a compa...

• Word Count: 9844
• Approx Pages: 39